Case Studies
Stories behind the work.
How strategy, design, and search optimization come together. Real projects, real goals, real results.
Website Redesign
NCR SCCA
The online hub for the North Carolina region of the Sports Car Club of America, rebuilt so newcomers can start their racing journey and members never miss an event. The redesign was driven by four goals:
- An accessible “get started” path for newcomers to every discipline
- Centralized calendars, meetings, and registration that's easy to find and easy to sign up for
- History, membership, news, media, merch, and sponsorship in one hub
- A site that reflects the club’s energy and welcoming spirit, from novice to seasoned racer
Brand Identity Refresh
WWAY TV3
Modernizing a regional news icon.
Decades of community trust deserved an identity to match the digital era, so we delivered a complete refresh spanning the logo suite, color system, and full brand guidelines. The work centered on four commitments:
- Honor decades of on-air recognition while modernizing the mark
- Elevate the station’s digital presence across web, social, and mobile
- Complete guidelines so every team and vendor speaks with one voice
- Consistency from on-air graphics to community outreach
More Work
Every project has a story.
These two are just the ones written down so far. Behind every site, brand, and logo in the portfolio there's the same approach: strategy first, design with purpose, and a build that gets found.
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