Case Studies
Stories behind the work.
How strategy, design, and search optimization come together — real projects, real goals, real results.
Website Redesign
NCR SCCA
The online hub for the North Carolina region of the Sports Car Club of America — rebuilt so newcomers can start their racing journey and members never miss an event. The redesign was driven by four goals:
- An accessible “get started” path for newcomers to every discipline
- Centralized calendars, meetings, and registration — easy to find, easy to sign up
- History, membership, news, media, merch, and sponsorship in one hub
- A site that reflects the club’s energy and welcoming spirit — novice to seasoned racer
Brand Identity Refresh
WWAY TV3
Modernizing a regional news icon.
Decades of community trust deserved an identity to match the digital era — a complete refresh spanning the logo suite, color system, and full brand guidelines. The work centered on four commitments:
- Honor decades of on-air recognition while modernizing the mark
- Elevate the station’s digital presence — web, social, and mobile
- Complete guidelines so every team and vendor speaks with one voice
- Consistency from on-air graphics to community outreach
More Work
Every project has a story.
These two are just the ones written down so far. Behind every site, brand, and logo in the portfolio there's the same approach — strategy first, design with purpose, and a build that gets found.
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